Byte Dental Insurance Assets

The assignment:

Our marketing stakeholders at Byte wanted to make it easy for insurance companies to tell their clients that their dental insurance included Byte clear aligners, and for those client companies to get their employees excited about Byte during open enrollment. I collaborated with our creative director, graphic designer, and marketing manager to create these assets, which included:

  • Emails for account sales reps from partner insurance companies, HR/benefits reps from companies offering Byte as part of their insurance plans, and HR/benefits reps for use during open enrollment

  • A flyer for partner insurance companies to inform them about Byte and let them know how to tell their clients about the Byte benefit

  • A brochure for companies to give to employees with info about Byte and how their insurance covers it

  • Table/booth signage for use at company open enrollment events, showing employees special rates when they sign up for employer dental insurance

  • Table tents for employees to see Byte preferred rates for the dental insurance plan the employer offers

  • Digital banner ads promoting Byte’s inclusion in the dental insurance plan the employer offers

  • Posters for HR workspaces during open enrollment season, listing Byte preferred rates for the dental insurance plan the employer offers

  • A printed snail mail insert directed toward employees, encouraging them to sign up for their employer-sponsored dental insurance plan that includes Byte

These assets were combined into a pack and sent to dental insurance companies and employers who included Byte in their insurance offerings. They could then personalize them with the name/logo of the insurance company, the employer, and the rates they offered for Byte clear aligners.

Emails

Audience:

  • Partner dental insurance companies

  • HR teams at insurance’s client companies

  • Internal comms for HR teams at insurance’s client companies during open enrollment

Important info to include:

  • Byte clear aligners boost confidence

  • The insurance company offers preferred rates on treatment

  • Open enrollment is coming up — select the dental insurance plan that includes Byte

Flyer

Audience: Dental insurance company reps

Important info to include:

  • Byte costs thousands less than braces

  • Licensed dentists prescribe treatment at home

  • Preferred rates for Byte through this insurance

Brochure

Audience: Employees during open enrollment

Important info to include:

  • Thousands less than braces

  • Doctor-directed treatment with no office visits

  • Preferred rates

  • Flexible options

  • How treatment works, plus app

Table / booth signage

Audience: Employees at open enrollment events

Important info to include:

  • Details of preferred rates

  • Value props

  • QR code for more info

Table tent

Audience: Employees at open enrollment events

Important info to include:

  • Details on preferred rates

  • Value props

  • How to get more info

Digital banner ads

Audience: Employees of companies offering Byte as part of their dental insurance

Important info to include:

  • Insurance, FSA, and HSA accepted

  • Preferred rates

Posters

Audience: HR team for companies offering Byte as part of their dental insurance

Important info to include:

  • Reason to believe (250K smile transformations)

  • Preferred rates for employees

  • FSA and HSA accepted

  • Discount code

Snail mail insert

Audience: Employees of companies offering Byte as part of their dental insurance

Important info to include:

  • It’s open enrollment season

  • Value props

  • Preferred rates

  • FSA and HSA accepted