Copywriting
ZipRecruiter Software Descriptions
I created custom short and long descriptions of the ZipRecruiter product for Capterra, a site that lists and reviews business software. Each description is tailored to the category it is in, and is designed to provide a better search experience for prospective ZipRecruiter customers.
ZipRecruiter YouTube Video
I concepted and wrote copy for six landing pages designed to appeal to ZipRecruiter’s six most popular hiring verticals: accounting, healthcare, sales, legal, construction, and tech.
ZipRecruiter Vertical Landing Pages
I concepted and wrote copy for six landing pages designed to appeal to ZipRecruiter’s six most popular hiring verticals: accounting, healthcare, sales, legal, construction, and tech.
ZipRecruiter One-Sheet
I was copywriter for this one-sheet on ZipRecruiter’s VeteranPost product, which connects Veteran jobseekers with employers who have Veteran-friendly jobs available.
Acura
I was copywriter on this Acura conquesting campaign, which compared the Acura TLX, RLX, MDX, and RDX to their top competitors. For each story, I researched statistics that demonstrated the Acura car's advantage over its competitor, and used that information to craft copy that spotlighted Acura's premium luxury and performance features.
Microsoft
I was senior copywriter on this B2B demand generation campaign that demonstrated Microsoft's thought leadership in artificial intelligence, digital transformation, and sales technology. We created large amounts of social media content for nine products, each aimed toward a different group of business and IT decision makers, so it was crucial that I understand each product and its audience in order to tell a persuasive story.
DIRECTV
I was the copywriter for DIRECTV's digital social campaigns for the 2018 Winter Olympics and Pebble Beach Pro-Am, which included Facebook and banner ads. I focused on sending a compelling message while including all necessary legal copy and calling out the cutting-edge technology DIRECTV was using to cover these sporting events.
Southern California Edison
I was UX copywriter on this overhaul of SCE's website flow. I clarified and simplified the copy for each step of several vital processes, including managing customer accounts and signing up for discount energy programs.