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06 19 SMB PD FB BoxSandwich Late Night v1 3 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1567909188292-SIGFDI2HY7WHF3E395YE/box+sandwich+late+night+1+thumbnail.png ZipRecruiter "Box Sandwich" Ads - Box Sandwich - Version 2 https://www.katewharmbyseldman.com/ziprecruiter-direct-mail daily 0.75 2019-09-21 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569028019300-BQCS44QEKK28I4FP3NRI/Zip+Direct+Mail+Hiring+Sign+Horizontal+v6_Page_2.jpg ZipRecruiter Direct Mail https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569028019300-BQCS44QEKK28I4FP3NRI/Zip+Direct+Mail+Hiring+Sign+Horizontal+v6_Page_2.jpg ZipRecruiter Direct Mail https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569028034557-FRAD6KIJ81HMEDLR0FWX/Zip+Direct+Mail+Hiring+Sign+Horizontal+v6_Page_1.jpg ZipRecruiter Direct Mail https://www.katewharmbyseldman.com/zr-popup-window daily 0.75 2019-09-21 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569026407430-Q8WHG37WMZEAE4N76UFA/ziprecruiter+pop-up.png ZipRecruiter Site: Pop-Up Window https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569026407430-Q8WHG37WMZEAE4N76UFA/ziprecruiter+pop-up.png ZipRecruiter Site: Pop-Up Window https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569026873739-YEEY9XJ88Q39VGJ7SZDR/zr-popup-quote.png ZipRecruiter Site: Pop-Up Window https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569026912277-TY1V81MCRSR45E98MO1K/zr-popup-clock.png ZipRecruiter Site: Pop-Up Window https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569026913253-QXKXGQ7LAA2PUDT9A73G/zr-popup-chat.png ZipRecruiter Site: Pop-Up Window https://www.katewharmbyseldman.com/truecar-rebrand daily 0.75 2021-09-29 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632948033430-B41J62I4M7L10W4VFKGL/image-asset.png TrueCar Rebrand https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632948033430-B41J62I4M7L10W4VFKGL/image-asset.png TrueCar Rebrand https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632948564809-H42J7K2HHBWD1U2LAO63/TC+home+page.png TrueCar Rebrand In 2020, TrueCar collaborated with design consultants Pentagram on a strategic rebrand designed to make car shopping a more uplifting and empowering experience for customers. The rebrand team and I picked one of the characteristics of our new brand personality--empowerment--and I leaned into that attribute as I rewrote existing copy on the home page, pricing graph, new and used sections, and other sections of the site. It was a challenge to stay true to the new voice of the company while also incorporating feedback from multiple stakeholders. The rebrand improved conversion by 4-5%. We created a warm, friendly brand narrative that made car-shopping an easy, enjoyable experience, and I’m proud of the work I did to make that happen. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632948605617-3JMJSPPM8W3YX0ZHI82A/tc+home+page+module+1.png TrueCar Rebrand https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632948627862-6F2DS90ORXL1HH7IP01G/tc+home+page+module+2.png TrueCar Rebrand https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632948651345-9YIRHH7GX0Z21HTGSV55/tc+home+page+module+3.png TrueCar Rebrand https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632958266886-KPTX9061WFC0ZZ0E7KBI/new+car+drawer.png TrueCar Rebrand https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632958292472-9QNEVRL86K8JYEWET8D8/used+car+drawer.png TrueCar Rebrand https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632958314007-F2MXAJLOHKFUF9ZRSMGC/pricing+graph.png TrueCar Rebrand https://www.katewharmbyseldman.com/deals-experience daily 0.75 2021-09-30 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632961506757-HCS350ZLJKWF2ZFAFC5O/how-it-works.png Deals Experience I provided several copy options for each area of the experience, and we tested them to determine which options performed better. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632961506757-HCS350ZLJKWF2ZFAFC5O/how-it-works.png Deals Experience I provided several copy options for each area of the experience, and we tested them to determine which options performed better. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632961032490-UK5NFXU27FZORRAO2XCZ/how-it-works.png Deals Experience I presented several copy options for each page we needed to update, and we tested each of these options to determine which performed better. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632960691400-5ALIOIRKBCAC98896ZLR/tc+home+page+module+1.png Deals Experience https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632961143673-0ARQOUWFLO0N60D8R1P4/deal+builder+welcome.png Deals Experience https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632961177310-2L54VBYSC1DEANGHQY6N/deal+builder+banner.png Deals Experience https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632960858786-G1KKZMJQY7J6IXATQJG7/new+car+drawer.png Deals Experience https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632961002115-UZEANI5OW6PCBC5N781F/deal-builder-1.png Deals Experience https://static1.squarespace.com/static/58d41dbbe58c62dead36db38/6155009d7712966080b6cdd4/615502898b21752b2bb9afc3/1632961357112/deal+builder+next.png Deals Experience https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632961627563-JOQLNX85GDUIL9ON1NMI/deal-builder-modal.png Deals Experience https://www.katewharmbyseldman.com/truecar-value-props daily 0.75 2021-10-12 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634011450058-SEVB93V60FX6J0HAD0OL/PROCESS+SCREEN_great+price.jpg TrueCar+: Value Props https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634011450058-SEVB93V60FX6J0HAD0OL/PROCESS+SCREEN_great+price.jpg TrueCar+: Value Props https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634011469963-FDS7R66X416J31VY9EVT/Pre-Prospect_VDP_New.jpg TrueCar+: Value Props https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634011481799-DXIBTUNWPQE0V7A19IWU/SRP+-+NEW.jpg TrueCar+: Value Props https://www.katewharmbyseldman.com/truecar-landing-page daily 0.75 2021-10-12 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634012602049-WTBJ19EMCIPZAAZWJRGO/BUY+ONLINE+LANDING+PAGE.jpg TrueCar+ Landing Page https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634012602049-WTBJ19EMCIPZAAZWJRGO/BUY+ONLINE+LANDING+PAGE.jpg TrueCar+ Landing Page https://www.katewharmbyseldman.com/truecar-emails daily 0.75 2023-08-08 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634058668298-PRY2NTY6GB3VS63F3LST/New+Purchase+Experience+-+E2E+Abandon+Deal+V2_Page_1.jpg TrueCar+ Emails https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634058668298-PRY2NTY6GB3VS63F3LST/New+Purchase+Experience+-+E2E+Abandon+Deal+V2_Page_1.jpg TrueCar+ Emails https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634058785955-P6QPWQ8OEPOHS1AEB7UZ/New+Purchase+Experience+-+Reservation+Requested+-+Offer+Details_Page_1.jpg TrueCar+ Emails 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https://www.katewharmbyseldman.com/home-page daily 1.0 2026-01-24 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1769234506058-CVK1HETXYXU0Q7AQT6D5/berke-citak-adrO5seSbBE-unsplash.jpg Home - AI WRITING CONSULTING https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687287891593-V6IA3RND2FHYG91WDG64/homepage-seen-computer-screen.jpg Home - WRITING https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1745369536009-FYUHK8TUJ0ASAAEJ1BDZ/Kickstarter+images_cover_02.jpg Home - BOOKS https://www.katewharmbyseldman.com/book daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/e3bc8898-2fb4-4692-990e-26275ec85eba/Kickstarter+images_cover_02.jpg Books - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559942644444-7A76TQ2RFCX6Y5DYK305/ForThoseAboutToROCK+headphones+Kickstarter+copy.jpeg Books https://www.katewharmbyseldman.com/copywriting daily 0.75 2026-01-24 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632958623741-FVUBTR5TJX2EEBLTMMFN/tc-logo-black.jpeg Copywriting - UX WRITING https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1769216699705-5UD87Y4RUV306V9LJTK6/MetroDiner.jpeg Copywriting - MARKETING COPYWRITING https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1769216311545-PBPXRJPWQBOE09WL6AX1/long-form+writing.png Copywriting - LONG-FORM WRITING https://www.katewharmbyseldman.com/ziprecruiter-work daily 0.75 2021-08-31 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559933746508-ROOLWD0SAR2F1AZ350DB/ziprecruiter-logo.gif ZipRecruiter Work - FACEBOOK ADS 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ADS https://www.katewharmbyseldman.com/singfit-work daily 0.75 2021-08-31 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687385291110-1YASRZHF17R2ONG2Y9ZE/Screen+Shot+2023-06-21+at+3.06.48+PM.png SingFit Work https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687385355751-M1BCEF32XS1HGZ6SK3RW/Screen+Shot+2023-06-21+at+3.07.04+PM.png SingFit Work https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687385426591-GHG4UJIN5BUQ25MPEZJD/Screen+Shot+2023-06-21+at+3.07.17+PM.png SingFit Work https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632974071713-1HRNGZW6OEM17HEN4XNW/autumn+traditions+cover.png SingFit Work - AUTUMN TRADITIONS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1630438809779-4PT2HCNDVWND4CZ0EU70/Q25%2B-%2BRise%2Band%2BShine%2Bwith%2BSong%2B-%2BFINAL_Page_01.jpg SingFit Work - RISE AND SHINE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1630438987077-36YI4FY94126ZPRRKP6T/Q25+-+Outdoor+Games+and+Sports+-+FINAL_Page_01.jpg SingFit Work - OUTDOOR GAMES AND SPORTS https://www.katewharmbyseldman.com/truecar-work daily 0.75 2023-08-15 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1691127337205-1AW4S4W63ACC487TY9SG/Screenshot+2023-08-03+at+10.34.47+PM.png TrueCar Work - CHECKOUT REDESIGN https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1683753462439-PDTW4U87999HKB43AK2F/homepage-redesign-2.png TrueCar Work - TRUECAR HOMEPAGE REDESIGN https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1685742940415-EP5W9AMUTZ0X7H8UFHT2/tc-car.png TrueCar Work - TRUECAR+ LANDING PAGE/FAQs https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1685749678841-HPYDCA51DKCCGDO79FWR/Screenshot+2023-06-02+at+4.47.40+PM.png TrueCar Work - TRUECAR AI EMAILS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687384690279-K2YP19LK8BL1G5ALNVL4/Screen+Shot+2023-06-21+at+2.34.32+PM.png TrueCar Work - TRUECAR BRAND VOICE & STYLE GUIDE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1691111068682-ITZMJM9X2GTYOTJXASBE/ev-landing-image.png TrueCar Work - EV LANDING PAGE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632958420796-YRO2MLA3UGKU35DAU1OU/truecar+before%3Aafter.jpeg TrueCar Work - REBRAND https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1691134611013-JD1SI6UR79Y3ERQNRU5I/Screenshot+2023-08-04+at+12.36.06+AM.png TrueCar Work - TESTING: REGISTRATION BENEFITS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687462587037-BS00L3YS5B2XT9CCFIER/Screen+Shot+2023-06-22+at+12.33.20+PM.png TrueCar Work - COPY SPRINT https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1685739569159-4PFKRI4E9SY16DKP3UVM/add-to-cart2.png TrueCar Work - HACKATHON: ADD TO CART https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687380837273-64SOX3X7V2WADIGNSE1I/Screen+Shot+2023-06-21+at+1.53.19+PM.png TrueCar Work - COPY RESEARCH PROJECT https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687672869317-QMNLR8H3O2URMKM5SF95/Screen+Shot+2023-06-24+at+11.00.03+PM.png TrueCar Work - FIND YOUR FIT QUIZ https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687498939981-N9UZHK5L3TGVXGMIMI0U/Screen+Shot+2023-06-22+at+10.41.06+PM.png TrueCar Work - STRIPE INTEGRATION https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1685748115910-M6AXOZ3LLC7TROJQYA9Y/Screenshot+2023-06-02+at+4.18.55+PM.png TrueCar Work - REPORT YOUR PURCHASE CAMPAIGN https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634057903912-C2FL137F7MA97XOUE5AB/cash-offer-illustration.png TrueCar Work - TRUECAR+ LANDING PAGE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1691451382372-NOI5DVH7LL6XF3HRBS0X/explainers+disclaimers+pic.png TrueCar Work - EXPLAINERS + DISCLAIMERS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634923903903-S5W785S2W9QPRANIQTWX/tc-thumbnail-vehicle-service-plan.png TrueCar Work - AUTOMOTIVE PLAN VIDEOS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634100187358-OA7JZ02Q8NR42IV79ZFP/New%2BPurchase%2BExperience%2B-%2BAction%2BRequired_Page_1.jpg TrueCar Work - EMAIL CAMPAIGNS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634012224760-8S8WPTWA2S19DNSXWLXV/TC+illustration+-+ipads%3Amen.png TrueCar Work - TRUECAR+ VALUE PROPS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634100553655-T39HRDJUD24HB597MW3W/military+car+buying+illo+2.png TrueCar Work - MILITARY LANDING PAGE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632960601677-5YVOL63ZAVM085FNNATH/tc+car+illustration.png TrueCar Work - DEALS EXPERIENCE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1636134574479-6UK6WTZVOOT6V83Z8VMO/slide-deck-front.png TrueCar Work - RESEARCH PRESENTATION https://www.katewharmbyseldman.com/truecar-offer-exploration daily 0.75 2023-06-21 https://www.katewharmbyseldman.com/truecar-style-guide daily 0.75 2023-08-14 https://www.katewharmbyseldman.com/truecar-copy-sprint daily 0.75 2023-06-23 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/bb75d370-2437-4b1b-98e9-b77cbe4d0e72/Screen+Shot+2023-06-22+at+9.41.45+PM.png TrueCar Copy Sprint - Make it stand out After we discussed the concept of a value prop, the design team wrote as many value props as they could within five minutes. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/abe8b2ce-1874-4ac7-99f6-a50c1f86fda5/Screen+Shot+2023-06-22+at+9.46.25+PM.png TrueCar Copy Sprint - Make it stand out Next, we organized the value props into buckets based on subject matter or sentiment, and the team voted on the ones they liked best. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/e468f96b-bf3c-4ffc-94e2-929e6742ba19/Screen+Shot+2023-06-22+at+11.50.39+AM.png TrueCar Copy Sprint I tested the value props to see which users preferred, and what they thought of each one. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/61059da6-8213-48c1-8c75-7d40265850e0/Screen+Shot+2023-06-22+at+11.58.40+AM.png TrueCar Copy Sprint I gathered verbatims about each value prop. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/3deb32e7-98c5-4c4f-8a6a-ad32707ea479/Screen+Shot+2023-06-22+at+11.29.55+AM.png TrueCar Copy Sprint - Make it stand out Then, I organized the value props into a “face-off” configuration, and further tested them against each other, to see which users preferred, and why. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/438f98bb-2eba-4142-a4da-9726c313b3b9/Screen+Shot+2023-06-22+at+11.29.20+AM.png TrueCar Copy Sprint - Make it stand out Finally, we had a winner, which we could now use on the site! https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/37d52835-1571-4a43-bab9-7b8d5ed4c019/Screen+Shot+2023-06-22+at+12.19.15+PM.png TrueCar Copy Sprint - Make it stand out We used a variation of this value prop on our new Affordability Calculator. https://www.katewharmbyseldman.com/truecar-stripe-integration daily 0.75 2023-06-23 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/758ca78f-06d5-48b8-adc7-7433be70d45c/Stripe+Onboard+Flow+-+DP+Settings+-+New+User.jpg TrueCar Stripe Integration We introduced dealers to Stripe and let them know how it would benefit them to set up an account. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/55298425-0586-48cf-8812-7643ccf8857c/Stripe+Onboard+Flow+1.jpg TrueCar Stripe Integration Once they began the signup process, we transitioned into Stripe’s standard setup flow. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/f1f4036f-9021-4b29-98d4-591cb65219de/Stripe+Onboard+Flow+-+DP+Settings+-+Success.jpg TrueCar Stripe Integration Success! They completed their Stripe account setup. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/93c259f6-1fe7-44fe-9fd4-4916e196beec/Stripe+Onboard+Flow+-+DP+Settings+-+Incomplete.jpg TrueCar Stripe Integration If they hadn’t completed their setup, we alerted them and let them know that they could continue where they left off. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/364686e1-0eb8-4260-ac8b-22f4a3ad48e6/Stripe+Onboard+Flow+-+DP+Settings+-+Error.jpg TrueCar Stripe Integration Gotta love a good error message, especially one that includes a link to rectify the mistake. https://www.katewharmbyseldman.com/truecar-find-your-fit daily 0.75 2023-08-04 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397594152-5FIWYJ85SD11H8BC89M9/fit+quiz+1.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397594133-DMN9T1RVIBMQ8I80L9TY/fit+quiz+2.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397727997-VH2QKN671ANWM0RY3L8P/fit+quiz+3.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397728142-QI3DVTBXB70TUE7HBBUD/fit+quiz+4.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397728818-LNQ89TND7TZRW3N0JZAA/fit+quiz+5.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397729016-NZWEKQIP616U0TZZC1F4/fit+quiz+06-1-fuel.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397729544-UZSK21SOUDBZYC0QETS9/fit+quiz+06-2.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397729659-PIJ6FNP4CV2P93N8QBO1/fit+quiz+7.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397730257-OWCVTI2ULK6RMPEDAXXY/fit+quiz+8.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397730906-DLOW11V9NVU51LCZJ8WK/fit+quiz+9.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397731542-C9LKDPYZOG38AHYOZJIC/fit+quiz+10.png TrueCar Fit Quiz https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1690397732855-P0INLILSO1MB1U8SYJVT/fit+quiz+11.png TrueCar Fit Quiz https://www.katewharmbyseldman.com/truecar-ev-landing-page daily 0.75 2023-08-06 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/daaa8cb5-a7de-4232-ac77-251b9d3e2054/www.truecar.com_electric_+%282%29.png TrueCar EV Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katewharmbyseldman.com/truecar-ai-emails daily 0.75 2023-08-04 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/2b7c7074-93f6-4ea1-b3f2-1437df0f2345/cross-shop+emails+AI.png TrueCar AI Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katewharmbyseldman.com/tc-homepage-redesign-1 daily 0.75 2023-09-07 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/93c34c95-1db0-4b3a-a4c0-3235df37234c/www.truecar.com-core.png TrueCar Homepage Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/8dcd4cdb-5bdb-490e-91ff-44ba76d94876/Screenshot+2023-09-07+at+10.57.52+AM.png TrueCar Homepage Redesign - Make it stand out A detailed view of our value props. https://www.katewharmbyseldman.com/truecar-checkoutfulfillment-redesign daily 0.75 2023-08-25 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/cecab136-1450-4a2e-b189-537bee4e233e/tc%2B+checkout+overview.png TrueCar Checkout/Fulfillment Redesign - Make it stand out This is the beginning of the flow. You’ll see that it’s designed a little differently than the later flow. We wanted to have a visual difference between the time before the customer adds the vehicle to their cart, and after they add it to their cart — to mark the importance of them making the decision to pursue buying the car. NOTE: Some of the vehicle details may change through the flow. This is because I put this flow together using a mix of Figma mockups and live pages. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/56437d4d-630e-4e24-ab72-1d84a55a399f/tc%2B+checkout+pre-reg+pricing.png TrueCar Checkout/Fulfillment Redesign - Make it stand out The customer needs to sign in to see actual pricing on this vehicle. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/9085694f-de03-4b7e-8974-e8dfeb742af4/pricing+modal.png TrueCar Checkout/Fulfillment Redesign - Make it stand out The customer registers and agrees that dealers can now contact them. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/bfa8688e-3cb0-40d1-9ae0-f86137f937c6/tc%2B+checkout+post-reg+pricing.png TrueCar Checkout/Fulfillment Redesign - Make it stand out Now the customer can customize their payments. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/9793e150-2f2d-458a-918d-58a5370db23b/tc%2B+checkout+protection.png TrueCar Checkout/Fulfillment Redesign - Make it stand out Next, they add protection products, which will increase their monthly payment. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/6c03afe1-2b2c-41a6-a2f9-2531bdaf8237/tc%2B+checkout+accessories.png TrueCar Checkout/Fulfillment Redesign - Make it stand out They then can add accessories like floor mats or splash guards. Sometimes there are no accessories available — if so, this is what the customer will see. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/b959f9a2-69af-4d1b-8dce-464828f3fe48/Screenshot+2023-08-06+at+3.07.53+PM.png TrueCar Checkout/Fulfillment Redesign - Make it stand out Then they can choose to pick up their new car, or have it delivered. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/578f854f-c20d-4185-b9e5-46d31dc026c2/tc%2B+checkout+deal+summary.png TrueCar Checkout/Fulfillment Redesign - Make it stand out Finally, they look over their deal summary… https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/77aade40-8f12-49bd-bed3-7d432a3637f9/tc%2B+checkout+add+to+cart.png TrueCar Checkout/Fulfillment Redesign - Make it stand out …and add the vehicle to their cart! Now, we move on to the checkout flow. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/d2da124c-9a1a-4760-a84c-d809a5fda148/Credit+Application+-+Get+Started.png TrueCar Checkout/Fulfillment Redesign - Make it stand out Because the customer is financing their car, the first step in their checkout process is to fill out an application for credit. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/df5b02d0-f152-4578-8828-468d824bcf4a/Entry+%281%29.png TrueCar Checkout/Fulfillment Redesign - Make it stand out So now we come to the Checkout Center menu. This was the original order of the steps before we had to remove paperwork - you can see that we also had to remove ID verification and insurance information, as well as payment, since without paperwork being signed, legally payment couldn’t proceed. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/daa1acbb-5ef7-45a7-a91d-62cf290687e5/Structure.png TrueCar Checkout/Fulfillment Redesign - Make it stand out This is the new checkout center menu, renamed Your Order, a la Amazon, to make it clear that the customer is ordering their vehicle. This was the Your Order page structure before I added copy. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/92a71e11-62c8-4e8f-98aa-9b9e2da779f0/APPROVED+Lender+Offer+%282%29.png TrueCar Checkout/Fulfillment Redesign - Make it stand out Next, we celebrate that the customer has received lender offers — but I also make sure to include copy that allows for different circumstances, just so the customer knows all the things that might happen. This copy can’t be hidden in a tooltip or a drawer — legally, it has to be next to the lender offers, so that there’s no chance of a customer saying we tried to hide important information. Also, if a customer is not approved for a lender offer, their journey with TrueCar + ends here, unfortunately — they will need to contact their dealer to find another lender offer. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/5dfd9a1f-46ca-49e5-8da1-e4f8ac9f6646/Entry+%281%29.png TrueCar Checkout/Fulfillment Redesign - Make it stand out I then added copy to describe each of the checkout steps. Here, the customer has received lender offers, but hasn’t yet chosen one. That’s their next step. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/95f27f9a-456f-44b5-b169-16657faf5417/Lender+Offer.png TrueCar Checkout/Fulfillment Redesign - Make it stand out And we celebrate when the customer accepts a lender offer, both visually and with copy. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/34231537-4fa6-4089-b165-43621c79eb72/Entry+%282%29.png TrueCar Checkout/Fulfillment Redesign - Make it stand out Back to the Your Order page, with one more task completed. Now, onto finalizing their order details. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/555f8f1d-d693-4955-b706-63cc01c21137/Order+Confirmation+default+%282%29.png TrueCar Checkout/Fulfillment Redesign - Make it stand out Order confirmation. This is somewhat of a serious step. We don’t want to be light-hearted here. This is a big purchase, and the customer needs to know exactly what they are agreeing to. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/3a9d65e8-4d25-4d18-a866-ebba8502fada/Completed.png TrueCar Checkout/Fulfillment Redesign - Make it stand out Order confirmed! The dealer sends an email to the customer approving their order. That email contains a link which will take the customer back to this page, with the Schedule Pickup/Delivery task now unlocked. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/9c801ba9-aeb4-43d7-8cc9-fecfc8f1db45/Pickup+choose+time.png TrueCar Checkout/Fulfillment Redesign - Make it stand out The customer now schedules pickup or delivery of their new car. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/6e305f86-e312-4531-847f-3be77ad10bd0/Confirm.png TrueCar Checkout/Fulfillment Redesign - Make it stand out More celebration with design and copy as the customer nears completion of the flow. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/222ddbcc-9f29-430a-aaf8-37c0aa5c57b6/Pickup+Confirmation+%283%29.png TrueCar Checkout/Fulfillment Redesign - Make it stand out Now we celebrate! All tasks are done (with options to view or change information) and the customer has finished the TrueCar+ checkout/fulfillment flow. A note on emoji use: We ran a qualitative test asking users how they felt about the use of emojis in UX flows. The results were 60% in favor of emoji use. We decided that it was an easily recognizable way to demonstrate a sense of delight, so we went with it. https://www.katewharmbyseldman.com/registration-benefits-testing daily 0.75 2023-08-04 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/e3f956ee-f347-4c71-83bb-8cb5d9b9a30b/reg-benefit-5.png Registration Benefits Testing - Make it stand out I created a test that would show users where the benefit copy would go. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/e63c618a-3b1b-4c7e-aa76-c9229d1e07ac/testing+reg+benefits.png Registration Benefits Testing - Make it stand out I then presented the user with several options, and asked which would make them most likely to complete registration for this website. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/210a70f5-c633-4f59-bea0-bab740c56724/reg+benefit-3.png Registration Benefits Testing - Make it stand out I did the same for the button copy test: first, I showed users where the button text would go. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/537970cc-926a-48c5-ac42-08143ab0e08b/testing+reg+benefits-2.png Registration Benefits Testing - Make it stand out Next, I presented users with options, and asked them which one would make them most likely to complete registration. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/7190b504-3f25-4b99-aa51-79b939613f14/reg+benefits+results+3.png Registration Benefits Testing - Make it stand out I asked a sample size of 10 users which benefit they preferred. The numbers-focused benefit came out as a clear winner. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/b9cb9864-c892-490c-b881-daae959031ad/reg+benefit+results+1.png Registration Benefits Testing - Make it stand out Again, I asked 10 users which benefit they preferred for the button copy. Interestingly, the simple, straightforward button copy, with no added benefit, won out. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/14869d67-d77d-4fcb-8b8a-111ab70d9d37/reg+benefit+results+2.png Registration Benefits Testing - Make it stand out I ran several similar tests with different benefits. In this one, the price-focused benefit won. https://www.katewharmbyseldman.com/brand-guidelines daily 0.75 2023-08-07 https://www.katewharmbyseldman.com/explainers-disclaimers daily 0.75 2023-08-07 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/61316d32-2c8d-44bc-b857-6b4bc044ea7f/Screenshot+2023-08-07+at+3.18.27+PM.png Explainers and Disclaimers - Make it stand out When we call a vehicle a “great lease price,” our assessment of that vehicle is based on what other consumers paid for similar makes and models nationwide. We put that right in the headline, and then add a Learn More drawer for more info. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/19a7712f-dea3-4068-8dcd-fe1ee424f649/Screenshot+2023-08-07+at+3.19.00+PM.png Explainers and Disclaimers - Make it stand out When we open the Learn More drawer, I’ve included more information about how the pricing graph works, and I’ve also included definitions of the pricing terms we’re using. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/2536d115-b85a-4540-b424-ad1dc10584c1/disclaimer+great+lease+price.png Explainers and Disclaimers - Make it stand out It’s important to give some specific reasons why vehicles in this price range might be priced this way. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/a83b2381-bb02-496a-85d0-fcd820b95957/used+car+financing+disclaimer.png Explainers and Disclaimers - Make it stand out When we’re showing estimated finance payments before a customer has registered on the site, we need to explain how we calculated this number and what it may not include. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1c8dd7f5-db16-4407-a8bb-d4c5a6ab44d2/est+buying+power+disclaimer.png Explainers and Disclaimers - Make it stand out Here is a combination explainer and disclaimer. We explain how the buying power calculator works, and we also let the customer know that these are not actual offers from lenders. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/67678c56-edd0-4452-8137-e5ddf24c0bad/deal+builder+next.png Explainers and Disclaimers - Make it stand out This disclaimer is displayed when TrueCar connects a customer with dealers who will then contact them about cars they’re interested in. We need to let them know that this contact will take place, but that it also doesn’t mean they are now legally obligated to buy a car. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/95d9b5d9-8b9d-405c-9cf8-9f7a697dd1a3/no-location+dealer+infobubble.png Explainers and Disclaimers - Make it stand out We called this filter “Expanded Home Delivery” because it included dealers outside the customer’s area who were willing to deliver to them, and it also included dealerships that didn’t have physical lots you could visit. https://www.katewharmbyseldman.com/rebrand-truecar daily 0.75 2023-08-15 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/776bccb9-368a-4358-a599-79ce446bfafb/truecar+rebrand+header.png Rebrand - TrueCar - Make it stand out Here’s the home page headline and subhead post rebrand: concise copy that speaks to the benefits of using TrueCar, simple and compelling CTAs, clean design, and cute new illustrations. Now, let’s go back to the beginning… https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/7b95f66f-20d4-4c42-8ebb-df48cd6d835a/rebrand+messaging+sheet.png Rebrand - TrueCar - Make it stand out I made a master spreadsheet for each section of the site, with a screenshot, a list of UX goals, and my proposed copy options. Stakeholders could then easily weigh in and make copy suggestions. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/fd83312a-32de-4c63-802c-16b3b9127585/truecar-rebrand-homepage.png Rebrand - TrueCar - Make it stand out This was the original home page header… https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/5f0d18fd-c28b-4cd0-9a84-c4df9aae5c2b/truecar+rebrand+header.png Rebrand - TrueCar - Make it stand out … and again, here’s the new homepage header. Rather than having two headers, we went the more traditional header-subhead route, especially because we had just introduced customizable payments and wanted to lean into that benefit. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/aa97b0da-dd2e-4b96-a656-a51f502b3c82/truecar-rebrand-modules.png Rebrand - TrueCar - Make it stand out This module was directly below the header on the old homepage. It elaborated on the benefits of buying a car with TrueCar. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/ec33d2a8-b8d5-4fcb-bfa7-24702eea712a/rebrand+module+1.png Rebrand - TrueCar - Make it stand out I proposed we rework this module to speak to the benefits of buying new and used cars, and of trading in your current car, rather than using all three sections to speak to the general benefits of buying with TrueCar. This is the new-car section of that module… https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/c941193c-1fb6-4f33-94f6-5a9c9dd5f88a/truecar+rebrand+module+2.png Rebrand - TrueCar - Make it stand out This is the used-car section… https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/366022b1-2301-4d40-b39b-9c76f9bf219b/truecar+rebrand+module+3.png Rebrand - TrueCar - Make it stand out …and this is the trade section. Now, we have modules that elaborate directly on our three CTAs up top. Note: I would have loved to go with “Trade” as a CTA rather than “Get a Value on Your Current Vehicle,” but the latter CTA performed better in tests. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/83868c8d-4a36-4476-b4bd-0ebecb1989ca/truecar-rebrand-price-curve.png Rebrand - TrueCar - Make it stand out On the old site, there was a price curve that showed what other customers paid for a car similar to the one you wanted. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/04202861-7fc6-43e9-90c7-b7e15fe76a68/truecar-rebrand-price-graph.png Rebrand - TrueCar - Make it stand out Since customers were having issues understanding how the price curve worked, we revamped it into a price graph. I rewrote this section’s headline to contain a lot more information about what the customer was currently looking at. I also wrote simple, easy-to-access explainer copy. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/66f2f539-7c72-43a0-a6f3-2e5b4c3a6855/Screenshot+2023-08-07+at+3.19.00+PM.png Rebrand - TrueCar - Make it stand out I wrote copy that explained how to use the price graph, and I also defined the terms we were using in our copy. This drawer slid open when the customer clicked Learn More below the Price Graph headline. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/5d5769c0-d879-4529-8829-77c71531f0ef/truecar-rebrand-new-landing.png Rebrand - TrueCar - Make it stand out I also wrote new copy for the new-car landing page. I made sure to include copy that spoke to our new Customize Payments functionality. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/05ccfc2a-ebbf-4e40-a1f3-78d8bc189c87/truecar-rebrand-used-car-landing.png Rebrand - TrueCar - Make it stand out I did the same for the used-car landing page. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/039a7232-3e44-49e9-97d3-0ae85bd30fb3/truecar-rebrand-trade.png Rebrand - TrueCar - Make it stand out Trade got a revamp, too — it became Sell Your Car. https://www.katewharmbyseldman.com/marketing-writing daily 0.75 2023-09-08 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767999036122-EHGXATTPYS9546H3LEXW/metro-diner-image.png Marketing Writing - METRO DINER EMAILS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1708462422590-ITN6ZGQBD3O6LTP45FB4/byte-logo.png Marketing Writing - BYTE WORK https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559933746508-ROOLWD0SAR2F1AZ350DB/ziprecruiter-logo.gif Marketing Writing - ZIPRECRUITER WORK https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559933388038-4UDCGCMRM3QMEDSL2VKV/microsoft.png Marketing Writing - MICROSOFT DIGITAL ADS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1630440217436-V94PK2GM3JJG7XC7VIV7/Screen+Shot+2021-08-31+at+1.00.40+PM.png Marketing Writing - SINGFIT WORK https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559934673393-OMZQZHG14APB9T6O2QH9/acura-tlx.jpg Marketing Writing - ACURA DIGITAL CONQUESTING https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559930987957-3I3X31U701KKIO0ZY1O8/capterra-banner-2.jpeg Marketing Writing - ZIPRECRUITER CAPTERRA DESCRIPTIONS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559934071241-KIYX7TPZ31VAKF8KXE6M/directv-winter-olympics.png Marketing Writing - DIRECTV FACEBOOK ADS https://www.katewharmbyseldman.com/ux-writing daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767853085030-KKFPJFSZ1AJY4NTVM0PE/US_SureSmile_Kimberly_Aligner_1+1.jpg UX Writing - 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TRUECAR AI EMAILS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687384690279-K2YP19LK8BL1G5ALNVL4/Screen+Shot+2023-06-21+at+2.34.32+PM.png UX Writing - TRUECAR STYLE GUIDE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1694204066119-KTHND3D4RLF5RVNP8ZTZ/socal-edison.png UX Writing - SOUTHERN CALIFORNIA EDISON https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1691111068682-ITZMJM9X2GTYOTJXASBE/ev-landing-image.png UX Writing - TRUECAR EV LANDING PAGE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632958420796-YRO2MLA3UGKU35DAU1OU/truecar+before%3Aafter.jpeg UX Writing - TRUECAR REBRAND https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1691134611013-JD1SI6UR79Y3ERQNRU5I/Screenshot+2023-08-04+at+12.36.06+AM.png UX Writing - TESTING: REGISTRATION BENEFITS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687462587037-BS00L3YS5B2XT9CCFIER/Screen+Shot+2023-06-22+at+12.33.20+PM.png UX Writing - TRUECAR COPY SPRINT https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1685739569159-4PFKRI4E9SY16DKP3UVM/add-to-cart2.png UX Writing - HACKATHON: ADD TO CART https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687380837273-64SOX3X7V2WADIGNSE1I/Screen+Shot+2023-06-21+at+1.53.19+PM.png UX Writing - COPY RESEARCH PROJECT https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687672869317-QMNLR8H3O2URMKM5SF95/Screen+Shot+2023-06-24+at+11.00.03+PM.png UX Writing - FIND YOUR FIT QUIZ https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1687498939981-N9UZHK5L3TGVXGMIMI0U/Screen+Shot+2023-06-22+at+10.41.06+PM.png UX Writing - TRUECAR + STRIPE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1685748115910-M6AXOZ3LLC7TROJQYA9Y/Screenshot+2023-06-02+at+4.18.55+PM.png UX Writing - TRUECAR REPORT YOUR PURCHASE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634057903912-C2FL137F7MA97XOUE5AB/cash-offer-illustration.png UX Writing - TRUECAR+ LANDING PAGE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1691451382372-NOI5DVH7LL6XF3HRBS0X/explainers+disclaimers+pic.png UX Writing - EXPLAINERS + DISCLAIMERS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634923903903-S5W785S2W9QPRANIQTWX/tc-thumbnail-vehicle-service-plan.png UX Writing - TRUECAR AUTO PLAN VIDEOS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634100187358-OA7JZ02Q8NR42IV79ZFP/New%2BPurchase%2BExperience%2B-%2BAction%2BRequired_Page_1.jpg UX Writing - TRUECAR EMAILS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634012224760-8S8WPTWA2S19DNSXWLXV/TC+illustration+-+ipads%3Amen.png UX Writing - TRUECAR+ VALUE PROPS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1634100553655-T39HRDJUD24HB597MW3W/military+car+buying+illo+2.png UX Writing - MILITARY LANDING PAGE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1632960601677-5YVOL63ZAVM085FNNATH/tc+car+illustration.png UX Writing - DEALS EXPERIENCE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1636134574479-6UK6WTZVOOT6V83Z8VMO/slide-deck-front.png UX Writing - RESEARCH PRESENTATION https://www.katewharmbyseldman.com/ziprecruiter-work-1 daily 0.75 2024-02-20 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559933746508-ROOLWD0SAR2F1AZ350DB/ziprecruiter-logo.gif ZipRecruiter Work (Copy) - FACEBOOK ADS (Copy) https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1630436923610-0M29EGPSNPSTIMYWGTQP/ziprecruiter-veteranpost-cu.jpg ZipRecruiter Work (Copy) - SALES ONE-SHEET (Copy) https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569027120797-G1HETOHQ7DCYAGLWUTB7/ziprecruiter+pop-up.png ZipRecruiter Work (Copy) - POP-UP WINDOW (Copy) https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559931482387-WH9B7NXAVLODVWBLXTZ3/ziprecruiter-interview-woman.png ZipRecruiter Work (Copy) - YOUTUBE VIDEO (Copy) https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559931785366-7YF0UB41MBY0HWW03RJ9/ziprecruiter-vertical-accounting.png ZipRecruiter Work (Copy) - VERTICAL LANDING PAGES (Copy) https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1561152337135-B9O9NS2CJLH0VVF1ZIJW/ziprecruiter-bythenumbersvideo-still.png ZipRecruiter Work (Copy) - ANIMATED FACEBOOK AD (Copy) https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1560452630423-PEJRDPZZ6OPTH3UJMJLV/ziprecruiter+about-us+page.png ZipRecruiter Work (Copy) - ABOUT PAGE (Copy) https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569026197127-A19RF0IU14D4QCPAPJHL/box+sandwich+1+thumbnail.png ZipRecruiter Work (Copy) - "BOX SANDWICH" ADS (Copy) https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1569028233960-E1W9GPXFMG1RNMCSWOGZ/Zip+Direct+Mail+Hiring+Sign+Horizontal+v6_Page_1.jpg ZipRecruiter Work (Copy) - DIRECT MAIL (Copy) https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1559942170394-MJW46QMO7IFFRLIP289W/ziprecruiter-hiring.png ZipRecruiter Work (Copy) - "HIRING?" ADS (Copy) https://www.katewharmbyseldman.com/byte-work daily 0.75 2024-02-20 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1708462963098-9GUHGGG1WU5QNVOV4L8G/Byte+Superbowl+Emails+Image.jpg Byte Work - SUPER BOWL EMAILS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1708472051725-LGSB8EPHQACJD4QCYYG1/podcast-image.jpeg Byte Work - PODCAST ADS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1708551679853-6UINIUV7QCDOS55T5KWW/jetdental+logo.png Byte Work - JET DENTAL PAGE https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1708554557327-2WX8S604D2E6P6GWDKYP/brightbyte-logo.png Byte Work - WHITENING PEN EMAILS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1708644965189-B8A3AB0CGA61X3BGHB5F/byte-hybrid-dentist-logo.png Byte Work - HYBRID DENTIST EMAILS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1708648325205-1HV1FD5OEZVYCJHJ029U/byte%2Bpatient-emails-logo.png Byte Work - HYBRID PATIENT EMAILS / SMS https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1708649440145-04ZE8PFOQPQP08UOHG42/byte-pamphlet-logo.png Byte Work - EDUCATIONAL PAMPHLET https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1708650450798-N3UX2IS8J14DV50BPWJP/byte-toothpaste-tablets.png Byte Work - TRAVEL KIT EMAILS https://www.katewharmbyseldman.com/byte-superbowl-emails daily 0.75 2024-02-20 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/985bef91-8de2-44fc-ad20-465a9ffcaea4/Superbowl+24+S0+Em+1+SL.png Byte Super Bowl Emails - Make it stand out This is the subject line and preview copy for the first email. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/18c36e90-e853-42be-9ecc-d900ee2a4288/Superbowl+24+-+S0+P-Q%2C+Em+1+%28DESK%29.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/0b8cf32d-373c-4160-a0f0-2abc02d8ef88/Superbowl+24+S0+Em+2+SL.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/335b105f-7cda-4425-a23a-814f5312728c/Superbowl+24+-+S0+P-Q%2C+Em+2+%28DE%29.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/2e15f8f7-b8d5-4c4a-bce5-e83336c535ec/Superbowl+24+S0+Em+3+SL.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/e0d17ac7-a07d-4190-af2a-accb4e3a320d/Superbowl+24+-+S0+P-Q%2C+Em+2+%28DESK%29+%281%29.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/c83920e9-e33e-462e-8591-e872af822f25/Superbowl+24+PS2+SL+1.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/b2747fa6-a69a-4531-bde3-8773bea45643/Superbowl+24+-+P+S2%2C+Em+1+%28DESK%29.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/da004dba-cba9-4b14-a9c1-dcbc6dbb0659/Superbowl+24+PS2+SL+2.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/42bcb00f-a667-44e3-9263-eb89cbf3bd78/Superbowl+24+-+P+S2%2C+Em+2+%28DESK%29.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/ed017848-1527-432d-9f30-da9da01f772a/Superbowl+24+PS2+SL+3.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/0048acba-c917-440c-8cf2-54b50a93997f/Superbowl+24+-+P+S2%2C+Em+3+%28DESK%29.png Byte Super Bowl Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katewharmbyseldman.com/byte-podcast-ads daily 0.75 2024-02-21 https://www.katewharmbyseldman.com/jet-dental-landing-page daily 0.75 2024-02-21 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/21e25f0d-cf23-4ab1-a7cc-1ca9a2ae55d1/www.jetdental.com_byte_.png Jet Dental Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katewharmbyseldman.com/brightbyte-emails daily 0.75 2024-02-21 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/37762667-1d44-47bf-bdd3-6766b737e3e6/DESK+-+BBP+TP+Announcement+Email+V1.png BrightByte Pro Travel Pen emails - Make it stand out Here is the complete email. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/6e9acdc5-cc29-4484-b0bf-baeae1bbd4fe/DESK+-+BBP+TP+Email+Module+%28Educational%29.jpg BrightByte Pro Travel Pen emails - Make it stand out This is the educational email module, with details about how to use the pen. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/11f50cb3-49b4-4ca1-89d7-f26c46174808/DESK+-+BBP+TP+Email+Module+%28Promotional%29.png BrightByte Pro Travel Pen emails - Make it stand out This is the promotional email module, emphasizing the benefits of using the pen. https://www.katewharmbyseldman.com/dentist-emails daily 0.75 2024-02-22 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/94b46fe8-44f5-4f83-9b8a-52d2b1dcda65/byte%2Bnew-patient-appt-SL.png Hybrid Program Dentist Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/4634aaa1-0276-4591-94a0-a54200a7b167/Byte%2B%2C+Dentist+Comms+-+Patient+Appt+Book%2C+Designed+Text+%28DESK%29.png Hybrid Program Dentist Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/a9f1532e-d032-4c3b-bfd3-c462af8f2985/byte%2Bpatient-appt-in-past-SL.png Hybrid Program Dentist Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/bff22c12-e64d-4393-8297-eb5e0c08495e/Byte%2B%2C+Dentist+Comms+-+Appt+Date+in+Past%2C+Designed+Text+%28DESK%29.png Hybrid Program Dentist Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/fa93fe1a-f227-4977-bd32-c56032ec90cb/byte%2Btreatment-plan-ready-SL.png Hybrid Program Dentist Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/570b11e0-1778-4f09-800a-6a906f96cfd6/Byte%2B%2C+Dentist+Comms+-+Treatment+Ready%2C+Designed+Text+%28DESK%29.png Hybrid Program Dentist Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/6f4769db-d584-470f-8474-8c86f1005e6c/byte%2Bdentist-comms-emergency-SL.png Hybrid Program Dentist Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/c593af7b-4572-4f4e-94a2-9fb50242219c/Byte%2B%2C+Dentist+Comms+-+Patient+Clinical+Emergency%2C+Designed+Text+%28DESK%29.png Hybrid Program Dentist Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katewharmbyseldman.com/patient-emails-sms daily 0.75 2024-02-23 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/eed929e3-547d-49d7-80ed-f94172d2de04/byte%2B-patient-email-1-SL.png Hybrid Patient Emails and SMS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/a5ebfe66-4d04-41c5-9ee1-3f8d485fdf27/Byte%2B%2C+New+Cust+Comms+-+Email+1+%28DESK%29.png Hybrid Patient Emails and SMS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/f949ddcd-6faf-4c8a-9592-9c93a5497874/Byte%2B%2C+New+Cust+Comms+-+Text+1%2C+Appt+booked.png Hybrid Patient Emails and SMS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/62f4d032-633c-4740-ad03-fb43f31a3668/byte%2Bpatient-email-2-SL.png Hybrid Patient Emails and SMS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/a32cb5ee-5f22-4c6e-89c7-2e96eddfae12/Byte%2B%2C+New+Cust+Comms+-+Email+2%2C+Reminder+1+%28DESK%29.png Hybrid Patient Emails and SMS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/7acafbe4-6baf-4856-ba49-4a631600b54b/Byte%2B%2C+New+Cust+Comms+-+Text+2%2C+Reminder+2.png Hybrid Patient Emails and SMS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/391c70c3-61c8-4b8c-9a4d-bb496c759cf8/byte%2Bpatient-email-3-SL.png Hybrid Patient Emails and SMS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/9f0dcbf0-1a33-44c2-921b-4919ea5468d5/Byte%2B%2C+New+Cust+Comms+-+Email+3%2C+Reminder+2+%28DESK%29.png Hybrid Patient Emails and SMS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/6b9b6011-e11b-413f-834a-0801b77ae5a7/Byte%2B%2C+New+Cust+Comms+-+Text+3%2C+Reminder+3.png Hybrid Patient Emails and SMS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katewharmbyseldman.com/bytecares-pamphlet daily 0.75 2024-02-23 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/25ee6ce1-7db8-42f0-805c-4acd234c140d/byte-03_Print-24_01-BC_Pamphlet%2BPouch-V3_011524_Page_2.png ByteCares Educational Pamphlet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/77d6f8ed-cf01-4751-8d5b-b46bc2db4447/byte-03_Print-24_01-BC_Pamphlet%2BPouch-V3_011524_Page_3.png ByteCares Educational Pamphlet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katewharmbyseldman.com/byte-travel-kit-emails daily 0.75 2024-02-23 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/ac1a44be-15c9-47e7-a879-e85664a64d32/byte-travel-kit-SL.png Byte Travel Kit Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/0174b81e-0889-499c-a8ca-48c08b7830be/DESK+-+TK+Announcement+Email.jpg Byte Travel Kit Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/331ee445-e20f-4774-ac10-afbf8c87c79b/DESK+-+TK+Email+Module+%28Educational%29.jpg Byte Travel Kit Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/7ad25721-553a-4498-9204-cccd903918ec/DESK+-+TK+Email+Module+%28Promotional%29.jpg Byte Travel Kit Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/a2872873-9ef5-4493-ac8b-180cf0f9f4b8/DESK+-+TK+%28Upsell%29+Email+Module.jpg Byte Travel Kit Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katewharmbyseldman.com/byte-touchpoints daily 0.75 2025-01-03 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/2537b500-5763-4141-86c0-975f8ab10f9d/Byte%2B+touchpoints+announcement+bar+hyp.png Byte+ Touchpoints - Make it stand out Our existing announcement bar was confusing. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/cb44c5df-0e6a-4970-9e99-629fc8c105d8/Byte%2B+touchpoints+announcement+bar+solution.png Byte+ Touchpoints - Make it stand out Our reworked announcement bar was visually more exciting and explained more about the new offering. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/3573d094-d1a7-4b27-8a98-d387e4b36143/Byte%2B+Pilot+-+desktop.png Byte+ Touchpoints - Make it stand out The old landing page didn’t describe Byte+ as well as it could. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/294a250c-f511-446d-9b3b-b39f22bdcdf2/Slide+9.png Byte+ Touchpoints - Make it stand out Our presentation to stakeholders laid out the issues with the landing page. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/5abd3b3e-026f-466a-b0f0-8d0a3db57291/Frame+15607.png Byte+ Touchpoints - Make it stand out The new landing page solved several issues with clarity and information overwhelm. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/b9729a70-8209-4fd6-bef6-1a55ccf80b51/Slide+7.png Byte+ Touchpoints - Make it stand out Our presentation to stakeholders detailed the issues with the quiz results page. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/5e8248f5-ab8a-40d4-9ff3-70794bbef0d4/Hero.png Byte+ Touchpoints - Make it stand out My reworking of this screen came with wins and losses for me. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1c33ac97-276e-418e-9656-e6cc277518f9/Screen+Shot+2024-06-17+at+12.32.25+PM+1.png Byte+ Touchpoints - Make it stand out The How Byte Works module on the Byte homepage pre-revamp. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/a3f1b985-3560-443b-a4df-58c9d0e70acc/ColumnsBlock.png Byte+ Touchpoints - Make it stand out The new version of the How Byte Works module, including information about Byte+. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/09b1b2f9-f775-4e08-922a-dd1207cba9ed/Byte%2B+touchpoints+quiz+hypothesis.png Byte+ Touchpoints - Make it stand out This question was not clear enough to encourage quiz-takers to express interest in Byte+. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/14ed03d1-98dd-4c73-9d43-edae8e226a81/Byte%2B+touchpoints+quiz+solution.png Byte+ Touchpoints - Make it stand out I reworked all three answers for Quiz Question 8. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/746e6015-cb13-49e9-a3f5-16987ea01658/byte+KPI+slide.png Byte+ Touchpoints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/6ac46cdc-1f98-4448-8b11-2c223909eef2/Aligner+Plan+Block.png Byte+ Touchpoints - Make it stand out The homepage shows All-Day and At-Night aligner plans. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/819541d2-4120-424e-abfa-e0373949d604/DayNight+Block.png Byte+ Touchpoints - Make it stand out Users who fit into the Byte+ geotargeting area see Byte At-Home and Byte+ plan cards. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/6ad76134-9688-4d22-94b9-dfff1f419307/Screenshot+2024-07-11+at+10.41.41%E2%80%AFAM+3.png Byte+ Touchpoints - Make it stand out If geotargeted users click Start Here in the top left corner… https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/e46af1dd-7f7e-47aa-ba31-c2947e42e4f4/Frame+15621+%281%29.png Byte+ Touchpoints - Make it stand out …they see this modal directing them to choose their preferred treatment style. https://www.katewharmbyseldman.com/byte-standalone-retainer-emails daily 0.75 2025-01-06 https://www.katewharmbyseldman.com/tc-homepage-redesign-1-1 daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/93c34c95-1db0-4b3a-a4c0-3235df37234c/www.truecar.com-core.png TrueCar Homepage Redesign (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/8dcd4cdb-5bdb-490e-91ff-44ba76d94876/Screenshot+2023-09-07+at+10.57.52+AM.png TrueCar Homepage Redesign (Copy) - Make it stand out A detailed view of our value props. https://www.katewharmbyseldman.com/susm-website-redesign daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767853238954-FROF231Q8OF92PVN9JJN/Patient+-+Homepage.jpg SureSmile Website Redesign https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767853308268-0TA46HNYKSYXDDI6S25W/Patient+-+Treatment+Costs+-+Desktop.jpg SureSmile Website Redesign https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767853610391-XCOICGFZG14A48BPIINA/www.suresmile.com_en-us_doctors.png SureSmile Website Redesign https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/b14d0061-f427-44dd-a0c3-dbdef4837e7c/site-map-1.png SureSmile Website Redesign - Make it stand out We created site maps and content outlines for patient-facing pages… https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/31ff06b7-880b-41fc-9177-067513f4ebea/site-map-3.png SureSmile Website Redesign - Make it stand out …and provider-facing pages. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/74b91e40-4662-491f-b803-9d50be3c4436/wireframe-1.png SureSmile Website Redesign - Make it stand out We then moved on to wireframes. I talked through the copy with our designers, and they suggested components that would work with the story we were telling. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/aecfc9f5-0735-4169-bed5-0b15f9c28fd7/Patient+-+Homepage.jpg SureSmile Website Redesign - Make it stand out We showed the pages to our legal team, and ran into an unexpected obstacle — Dentsply Sirona no longer had clearance to use the patient testimonial videos. We removed them from the final design. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/8eeb9f61-7863-4c7a-94b0-9b7cfa33df58/www.suresmile.com_en-us_doctors.png SureSmile Website Redesign - Make it stand out Here’s the final version of the doctor-facing home page. It includes a link to the white paper on oral health and general wellness, in addition to lots of info about the benefits of SureSmile to doctors and their practices. https://www.katewharmbyseldman.com/suresmile-specialist-landing-page daily 0.75 2026-01-09 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/2f63660c-be29-445d-bb05-5452bcf0ff0d/ortho+market.png SureSmile Specialist Landing Page - Make it stand out We gathered marketing research… https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/8a420907-29f1-441d-9f91-f5cff32da585/specialist+content+hierarchy.png SureSmile Specialist Landing Page - Make it stand out …and began thinking about where on the site map our specialist page would live. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/4ea518ee-33be-43ce-86ca-82ba465ba655/specialist+content+hierarchy+1.png SureSmile Specialist Landing Page - Make it stand out Next, we planned out content hierarchy. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/48b04908-438f-4551-979b-c341e8057a63/For+orthodontic+specialists.jpg SureSmile Specialist Landing Page - Make it stand out This was the first draft of the page. I collaborated with our designers to decide which pre-built components would best fit the copy ideas I had. We reviewed the copy with the marketing and legal teams. Copy considerations: - I tried to utilize pre-approved claims as much as I could, so as not to create more work for our legal team: you’ll see those claims have footnotes attached. - I also leaned into the features that set SureSmile apart from other digital orthodontic brands, such as the use of robotically bent wires. - I wanted to make sure that specialists understood there are three separate SureSmile software platforms, and that the Ortho and Advanced platforms are the ones that will best fit their needs. - I included some trust-building content about Dentsply Sirona and SureSmile’s longevity and reliability. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/163bf4f6-0bf8-47fb-a96f-abf1449f9e0a/Desktop.jpg SureSmile Specialist Landing Page - Make it stand out This was the final designed version of the page. You’ll see that: - we moved the trust-building module farther down the page, which let potential clients focus more on the capabilities of the software platform and the benefits of using robotically bent wires. - we removed the introductory “The SureSmile difference” module, because stakeholders felt it was too general, and that we needed to get into the details of wire and aligner treatment right away. - we added an Onboarding and Support module to emphasize that specialists who integrated SureSmile into their practice would be guided by a dedicated team every step of the way. https://www.katewharmbyseldman.com/metro-diner-emails daily 0.75 2026-01-09 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767997039050-GKC5K3KKUVBEH92RO2QQ/Sept23_BuffaloChickenLaunch_MeatloafOvenBake5.jpg Metro Diner Emails https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767997064366-GM8PT4B5GVSBWQPIXR2Q/Sept18_BurgerDay_FFF5.jpg Metro Diner Emails https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767997087226-10VAQI0QNA0375AKANJ6/oct24_PumpkinBrunch_Halloween.jpg Metro Diner Emails https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767997110842-4N7XZ8HFXTS4RYJCAF8K/oct21_OfficeHolidayCatering__TGBreadPudding_BuffaloLunch.jpg Metro Diner Emails https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767997138035-4S4CFEW4XA3D96DDTTXI/Nov3_ThanksgivingEarly_Sandwichday.jpg Metro Diner Emails https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767997163274-4PP9DVO5TP7DFBCPMSS6/Nov14_SNW-CFT_Pickles_FFF_Feastbanner.jpg Metro Diner Emails https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767997188529-8FX0F3OMNOLUEL1YH6S1/Dec22_lastchancefeast_xmas+hours_v12.jpg Metro Diner Emails https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767997749216-E341SJD1LU3305UQAVFD/July11_FRYDAY_Hendricksdelivery4.jpg Metro Diner Emails https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/1767997765779-LH4DI01OKU078MA2UQLY/Aug20_BaconDay_BaconCatering3.jpg Metro Diner Emails https://www.katewharmbyseldman.com/ai-consulting daily 0.75 2026-01-24 https://www.katewharmbyseldman.com/suresmile-what-to-expect-page daily 0.75 2026-01-25 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/c3c4fbdc-3e50-4720-8e44-a40669c86195/What+to+expect.jpg SureSmile What to Expect Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/95f49da5-647d-4c88-b974-67034b197904/Registration+Registering+your+practice+Registration+is+fast+and+easy.+Once+your+practice+is+registered%2C+you%E2%80%99ll+be+connected+with+your+dedicated+support+team+and+gain+access+to+clinical+training+and+education+resources.+Getting+started+Mee.jpg SureSmile What to Expect Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/2ad68be6-80d1-4c5b-8ba8-e09b5226b8a0/partner.jpg SureSmile What to Expect Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/da1da0f1-9bc2-4460-87a2-848898b84fee/Post-it.jpg SureSmile What to Expect Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katewharmbyseldman.com/suresmile-handraiser-email-journeys daily 0.75 2026-01-25 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/2f34b1ec-76ce-4184-aecb-3edb74076abb/GP.jpg SureSmile Handraiser Email Journeys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/a56fe252-62e0-4d77-896a-d0325385587f/Generic+%26+Specialist.jpg SureSmile Handraiser Email Journeys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katewharmbyseldman.com/usc-revamp daily 0.75 2026-03-09 https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/5cee4ff8-3ff2-4e90-9ec3-0dae453a2d75/usc-uni-relations-home.png USC University Relations revamp - Make it stand out This was the existing University Relations department landing page. Note there are no links to the programs within the department, and there is no content hierarchy on the page. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/e1328253-4d18-4818-9515-17f767d30e65/usc+audit+3.png USC University Relations revamp - Make it stand out Part of my content audit, detailing content goals and next steps. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/bc678e83-5c1e-46fe-a016-5697d13ce6e1/USC+site+map+-+comms.png USC University Relations revamp - Make it stand out This is the new site map we came up with. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/278ed986-2cfd-426f-ae5b-5902d5a355bd/USC+site+map-tran%3Akate.png USC University Relations revamp - Make it stand out I then organized the remaining pages into the categories we had come up with. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/75a03676-3f9f-45f7-b5d6-e9d2c13706d0/new+communities+page.png USC University Relations revamp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/dda7307d-ffe9-4430-b0b8-958b7b1f4808/usc+reusable+feature+blocks.png USC University Relations revamp - Make it stand out Part of the new website design with content types in Drupal. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/5fb70856-248e-4a7f-ad48-fb02efdcc62c/uni+relations+copy+deck.png USC University Relations revamp - Make it stand out This is the copy deck for the new University Relations landing page. https://images.squarespace-cdn.com/content/v1/58d41dbbe58c62dead36db38/d51e3067-c0a1-4520-89b0-d15d5e38ba4a/communities.usc.edu_+%281%29.png USC University Relations revamp - Make it stand out The University Relations landing page. https://www.katewharmbyseldman.com/wellspect-packaging daily 0.75 2026-03-17