I wrote the copy for this comprehensive homepage redesign. Our goals were:
To educate consumers so they’ll be higher-quality leads
To empower consumers to choose their shopping path depending on their needs
To teach us what tools most resonate with consumers
To entice more registration and personalization opportunities
Our redesign boosted customer use of the following sections:
Recent Activity: +5.2%
Global Nav Usage: +3.23%
Search Bar: +2.64%
4-Pack Module: +2.42%