TrueCar Homepage Redesign

I wrote the copy for this comprehensive homepage redesign. Our goals were:

• To educate consumers so they’ll be higher-quality leads

• To empower consumers to choose their shopping path depending on their needs

• To teach us what tools most resonate with consumers

• To entice more registration and personalization opportunities

Our redesign boosted customer use of the following sections:

Recent Activity: +5.2%

Global Nav Usage: +3.23%

Search Bar: +2.64%

4-Pack Module: +2.42%